Careers

Job Summary

The role will provide marketing support to the Bahamas First Group and requires a high level of creativity, a strong writing skill set and the ability to interpret performance from analytics.

 Core Responsibilities 

• Contribute to the creation of branded print, broadcast, and online advertising campaigns in support of the Group marketing strategy
• Assist with direct marketing campaigns, including copy, scheduling, testing, and database management
• Coordinate logistics of marketing and community events, trade shows, conferences, and meetings
• Maintain an inventory and directory of marketing support materials
• Set up tracking systems for marketing campaigns and online activities.
• Traffic all advertising efforts to appropriate channels.
• Liaise with printers, designers, and other promotional vendors.
• Administer internal communication system.
• Assist in the development and execution of social media strategy.
• Assist in the creation and editing of written, video, and photo content
• Facilitate online conversations with customers and respond to queries
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Monitor social media channels for industry trends.
• Monitor and measure web traffic and SEO

 Education & Experience

• Bachelor’s degree in Marketing, Advertising, Public Relations or Communications
• One to two years’ experience as a marketing coordinator or similar role
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Proficiency with video and photo editing tools and digital media formats
• Impeccable time management skills with the ability to multitask
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Solid knowledge of website and marketing analytics tools
• Detail-oriented approach with the ability to work under pressure to meet deadlines
• Experience with research software
• Proficiency in Microsoft Office suite (especially Excel and PowerPoint) and Adobe Creative Cloud
• Experience with the use of website management system (CMS), including WordPress
• Experience in setting up and optimizing PPC campaigns on all major search engines is a plus
• Commitment to the confidentiality of sensitive information

TO APPLY: Interested persons should apply in writing to The Manager, Human Resources & Administration at careers@bahamasfirst.com by Wednesday, September 27, 2023.